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Programmes

Programme

Agri-Food Business Programme for Global Competitiveness

The agri-food business is experiencing rapid global expansion, driven by evolving consumer preferences and cross-border business opportunities. As markets grow, so do the complexities of ensuring a safe, nutritious, and high-quality food supply. Consumers today demand not just food but also transparency through nutrition labeling, certification, and branding, increasing the pressure on procurement and supply chain strategies.

Operating in this dynamic environment requires a deep understanding of the global environment, new business opportunities, strategies for competitiveness, managing culture and people, effective leadership skills and team building, managing logistics, dealing with risks and strategies involved in financing.

This comprehensive 24-session programme is designed to equip participants with the knowledge and skills needed to navigate these challenges effectively. With a strong global perspective, the programme addresses key managerial and strategic aspects of agri-food business operations.

Additionally, a one-day field visit will provide participants with practical insights, enriching their learning experience through real-world exposure to industry best practices.

 

For more information or any questions, contact Mr. Rahul Gupta: rahul-exed@iima.ac.in | +91 87588 00397

This programme aims to equip participants with the knowledge and skills required to navigate the evolving global agri-food business landscape. By the end of the programme, participants will be able to:

  • Understand the global growth, competitiveness and challenges of the agri-food business.
  • Explore consumer demand, quality standards, and procurement strategies.
  • Analyse the impact of branding, certification, and labeling.
  • Develop strategies for competitiveness, leadership, and team management.
  • Learn logistics, risk management, and financing in agri-food business.

1. Leadership, Conflict Management and Effective Communication

  • Managing communication
  • Managing people and culture
  • Leadership, team building and change management

2. Marketing

  • Branding & sales /labeling standards/Digital Marketing
  • Rural Agri-Marketing
  • Export Marketing

3. Supply Chain & Logistics

  • Logistics and supply chain management
  • Managing contract farming

4. Business Finance & accounting

  • Value chain financing
  • Financial statement & managerial accounting
  • Better Financial Projection and modelling & risk management
  • Managing exchange rate risks and hedging

5. Food and Agribusiness Strategies

  • Strategies for global competitiveness
  • Strategic planning & operational excellence in Agri-business
  • Effective strategies for logistics (global business logistics and trade logistics)
  • New business opportunities, innovation & Entrepreneurship

6. Agri-Data Analytics

  • Digital technology in agri-business
  • Data analysis and presentation

This programme is designed for professionals and organizations involved in the food and agribusiness sector, including:

  • Food and Agribusiness Companies – Businesses seeking to enhance their market strategies, operations, and global competitiveness.
  • Entrepreneurs & Start-ups – Individuals looking to innovate, expand, or establish a strong presence in the agri-food industry.
  • Senior and Mid-Level Managers – Decision-makers responsible for driving growth, managing supply chains, and navigating industry challenges.

The programme employs an engaging mix of lectures, case studies, group discussions, role plays, exercises, industry experts and possibly a short field exposure.

Faculty Chair(s)
Profile image
Prof. Poornima Varma

Profile image
Prof. Vidya Vemireddy

Introduction

The agri-food business is experiencing rapid global expansion, driven by evolving consumer preferences and cross-border business opportunities. As markets grow, so do the complexities of ensuring a safe, nutritious, and high-quality food supply. Consumers today demand not just food but also transparency through nutrition labeling, certification, and branding, increasing the pressure on procurement and supply chain strategies.

Operating in this dynamic environment requires a deep understanding of the global environment, new business opportunities, strategies for competitiveness, managing culture and people, effective leadership skills and team building, managing logistics, dealing with risks and strategies involved in financing.

This comprehensive 24-session programme is designed to equip participants with the knowledge and skills needed to navigate these challenges effectively. With a strong global perspective, the programme addresses key managerial and strategic aspects of agri-food business operations.

Additionally, a one-day field visit will provide participants with practical insights, enriching their learning experience through real-world exposure to industry best practices.

 

For more information or any questions, contact Mr. Rahul Gupta: rahul-exed@iima.ac.in | +91 87588 00397

Objectives

This programme aims to equip participants with the knowledge and skills required to navigate the evolving global agri-food business landscape. By the end of the programme, participants will be able to:

  • Understand the global growth, competitiveness and challenges of the agri-food business.
  • Explore consumer demand, quality standards, and procurement strategies.
  • Analyse the impact of branding, certification, and labeling.
  • Develop strategies for competitiveness, leadership, and team management.
  • Learn logistics, risk management, and financing in agri-food business.
Contents

1. Leadership, Conflict Management and Effective Communication

  • Managing communication
  • Managing people and culture
  • Leadership, team building and change management

2. Marketing

  • Branding & sales /labeling standards/Digital Marketing
  • Rural Agri-Marketing
  • Export Marketing

3. Supply Chain & Logistics

  • Logistics and supply chain management
  • Managing contract farming

4. Business Finance & accounting

  • Value chain financing
  • Financial statement & managerial accounting
  • Better Financial Projection and modelling & risk management
  • Managing exchange rate risks and hedging

5. Food and Agribusiness Strategies

  • Strategies for global competitiveness
  • Strategic planning & operational excellence in Agri-business
  • Effective strategies for logistics (global business logistics and trade logistics)
  • New business opportunities, innovation & Entrepreneurship

6. Agri-Data Analytics

  • Digital technology in agri-business
  • Data analysis and presentation
Who Should Attend

This programme is designed for professionals and organizations involved in the food and agribusiness sector, including:

  • Food and Agribusiness Companies – Businesses seeking to enhance their market strategies, operations, and global competitiveness.
  • Entrepreneurs & Start-ups – Individuals looking to innovate, expand, or establish a strong presence in the agri-food industry.
  • Senior and Mid-Level Managers – Decision-makers responsible for driving growth, managing supply chains, and navigating industry challenges.
Pedagogy

The programme employs an engaging mix of lectures, case studies, group discussions, role plays, exercises, industry experts and possibly a short field exposure.

Faculty Chair
Profile image
Prof. Poornima Varma

Profile image
Prof. Vidya Vemireddy

Dates

02 Feb 2026

to

07 Feb 2026

Duration

6 Days

Programme
Fees

INR 1,80,000

Plus 18% GST

Application Deadline

22 Jan 2026

Early Bird
Fees

INR 1,67,400

Plus 18% GST

Early Bird Deadline

19 Jan 2026

Registration closed

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