Programmes
Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhance services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in digital marketing domain. The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context.
Course Duration: Spread over 3 to 4 months
Mode of Delivery: The online sessions will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad (Subject to government regulations)
Frequency: Once a week
Class Schedule: Every Friday 6:30 PM to 9:30 PM
Evaluation Methodology:
IIM Ahmedabad shall carry out the examination and evaluation required for certification. For more information, please refer the brochure.
Evaluation by: IIM Ahmedabad
Evaluation Mode: Evaluation may also include one or more of the following:
Online Assessment/Case Study, Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation.
Certification:
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and fulfilment of attaining overall 80% attendance. For more information, please refer the brochure.
IIMA Alumni Status: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.
Service Provider: Jaro Education
HOW TO APPLY
Interested candidates may apply using the application link:
https://enrollment.jaroeducation.com/online/student_register
Or call on Mobile: +91 7506505142 for assistance or write to exed@iima.ac.in
The majority of the programme will be based on the case method. Along with the case method, we would also use lectures, group exercises/ projects and presentations.
Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhance services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in digital marketing domain. The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context.
Course Duration: Spread over 3 to 4 months
Mode of Delivery: The online sessions will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad (Subject to government regulations)
Frequency: Once a week
Class Schedule: Every Friday 6:30 PM to 9:30 PM
Evaluation Methodology:
IIM Ahmedabad shall carry out the examination and evaluation required for certification. For more information, please refer the brochure.
Evaluation by: IIM Ahmedabad
Evaluation Mode: Evaluation may also include one or more of the following:
Online Assessment/Case Study, Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation.
Certification:
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and fulfilment of attaining overall 80% attendance. For more information, please refer the brochure.
IIMA Alumni Status: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.
Service Provider: Jaro Education
HOW TO APPLY
Interested candidates may apply using the application link:
https://enrollment.jaroeducation.com/online/student_register
Or call on Mobile: +91 7506505142 for assistance or write to exed@iima.ac.in
The majority of the programme will be based on the case method. Along with the case method, we would also use lectures, group exercises/ projects and presentations.
Dates
28 Feb 2024
to
18 Jun 2024
Duration
112 Days
Programme
Fees
INR 2,75,000
Plus 18% GST
Application Deadline
15 Feb 2024
Registration closed