Design Thinking

Introduction

A human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements of business success.
- Tim Brown

Design Thinking is an innovative approach to address intractable problems that businesses face. One of the key elements of Design Thinking is its human centered approach that has revolutionized a range of industries from technology to services, health care to urban planning and beyond. Design Thinking not only supports but also enhance business strategy of companies across sectors.

Design Thinking utilizes empathy and careful observation to engage with challenges that have, in the past, escaped even a clear definition. This leads to new possibilities which are then prototyped and tested leading to creative solutions. The Design Thinking approach has been found particularly useful for companies looking to solve ‘wicked problems’ that are difficult to define and on which past data does not help.

A highlight of this program is the Design Sprint. Participants will identify a problem, analyze challenge areas around it and gather key insights. They will then- via multiple cycles of convergent and divergent thinking-ideate and brainstorm to formulate a point of view. Finally, with the aid of visualization techniques and story-telling, participants will operationalise their ideas into specific solutions.

The programme includes discussions around some of the most contemporary concepts in the field of innovation and aims at assuring that participants are well-versed with latest tools and techniques that can be used to solve a large variety of challenging problems.

For more information, or any questions, contact Suman Verma: suman-exed@iima.ac.in | +91 92277 93191