Rapid globalisation, economic downturn and increased competition make incessant demands on businesses to continuously upgrade in order to sustain the existing and add new sources of revenue. The product, process and business model innovations of a firm have a direct impact on its financial and non-financial performance. They are also seen as significant sources of sustainable competitive advantage. However, innovations by other firms could be a source of threat and opportunity to realise corporate aspirations. This programme prepares senior executives to anticipate, prepare, and respond to competition by managing and sustaining strategic innovation through a series of frameworks that directly influence corporate performance.

Although executives believe that innovation is central to a company’s strategy and performance, many perceive that the way to manage and govern innovation is ad hoc. By studying how successful companies deal with innovation at the product and business level, participants of this programme will explore new approaches to align market change and technological innovation with corporate strategy, restructure internal capabilities for structured change, assess disruptive technologies, and develop a unified view of working, learning, and innovating.

Leveraging relevant case analyses, supplemental reading, and cutting edge research, executives learn new strategies for product development, organizational learning, and value creation while the class exercises help translate theory and concepts discussed into practical tools to manage risk, innovate, and position their organization for success.

For more information or any questions, contact Namrata Kansara: namrata-exed@iima.ac.in | +91 99090 38772