General Management for Shipping (Online)

Start Date: Jul 21, 2023 End Date: Aug 13, 2023
Last Date for Application: July 14, 2023
Programme Fee: 120000 INR

Plus, GST

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The maritime sector plays a pivotal role as an enabler of world trade. About 90 percent (by volume) of goods traded internationally are transported by sea. Additionally, countries with large coastlines may have a significant proportion of their domestic trade transported by sea, rivers, or inland waterways.

Over 50000 ships (of over 1000 gross tonnage) plying world-wide, support the transportation sector, while more than 2000 Ports, along with canals, waterways, and off-shore facilities, serve the Infrastructure segment.

The nature of the business makes it highly capital intensive, with considerable investments being required for acquisition of ships, and building of Ports/ Terminals and associated facilities. Several risks are also associated with the sector. Financial risks arise out of dependency on global economy, as evident from the boom/bust cycles experienced by the shipping industry. Numerous operational risks prevail due to high-value movable assets being subjected to the perils of the sea.

The geographical scale of operations, the diversity of the workforce in terms of skilling, cultures, etc., the physical distances that separate the various functions of a ship operator, are some of the perennial challenges faced by shipping executives. The technological evolutions over the last half-century have demolished many traditional practices in the sector and continue to do so at a rapid pace. Today information technology provides the leverage needed to meet customer demands of cost and time efficiencies.

In this background of complexities, managerial decision-making is a critical success factor which will impact an organization’s survival, growth and sustained profitability. Managers at all levels would benefit from a broader understanding of the business environment, as also the different dimensions of management, in order to achieve organizational goals. Thus an investment in development of managerial skills is imperative both from an individual and a corporate standpoint. The high degree of customization of this programme to suit the maritime sector allows the participants to apply directly the learnings from the classroom to their field of work.


The Programme “General Management for Shipping”


This programme was developed by the Indian Institute of Management Ahmedabad, in the early 90’s, with research support by the Vasant J Sheth Memorial Foundation; the first programme was conducted in 1994 by IIMA.

During the intervening years 1999 to 2014, further development and updating continued under a collaboration with Wilhelmsen Ship Management (India) Pvt. Ltd., (part of the Wilh. Wilhelmsen group of Norway), during which the programme was conducted by the International Maritime Training Centre, Mumbai, a unit of Wilhelmsen Ship Management.

Managers and Executives from a wide spectrum of the maritime industry have benefitted from this programme since its inception. This is the 31st offering of the Programme.


Programme Schedule


The programme will be delivered in a Live Online format over the Zoom platform.


Programme Dates: July 21-Aug 13, 2023

Session Days & Timings:

Friday: 6:00 p.m. – 9:00 p.m. (as per IST)

Saturday & Sunday: 10:00 a.m. – 1:00 p.m. (as per IST)

Week 1

Week 2

Week 3

Week 4

July 21


July 28


August 4


August 11


July 22


July 29


August 5


August 12


July 23


July 30


August 6


August 13



For more information or any questions, contact Suman Verma: | +91 92277 93191

This programme aims to provide the participants:


  • A deeper understanding of the core concepts of general management, and their application in an integrated manner in the maritime industry.
  • An enhancement of decision making skills by analysing situations and developing a strategic perspective.
  • An opportunity to develop a broader awareness of the maritime industry through an exposure to its different sectors and peer-learning with personnel from diverse maritime-related organisations.
  • The Maritime Environment & Management: Overview of International Trade, Shipping and Ports.
  • People/Human Resource Management: Managing Team Performance; Negotiation and Conflict Resolution; Developing Leadership Skills.
  • Financial Management: Financial Accounting; Investment Analysis; Financial Risk Management.
  • Information Management: Business IT Alignment; Challenges in IT Implementation.
  • Supply Chain Management: Logistics Management; Container Terminals Logistics; Port Infrastructure Development; Process Improvement through BPR; Vessel Fixtures.
  • Marketing Management: Core Elements of Services Marketing; Marketing Strategy.
  • Managerial Communications: BusinessPresentations.
  • Strategic Management: Strategic Analysis, Formulation and Decisions.

Personnel in the upper or middle management cadre working ashore or afloat in:

  • Ship Owning and/or Operating Companies
  • Shipping Agencies/Freight Forwarding/CHA’s
  • Ports and Maritime Infrastructure Firms
  • Banks and Ship Financing Institutions
  • Commercial Management Companies
  • Maritime Training Institutions
  • Ship Management and Manning Companies
  • Marine Insurance Companies
  • Regulatory Bodies/ Government Agencies
  • Classification Societies/Surveying Firms
  • Offshore Services
  • Chartering, Brokering, and Trading Companies
  • Shipyards and Ship Repair Firms
  • Consultancy Firms/IT Services
  • Any other Organizations having or intending to have an association with the maritime industry

Faculty Chair

Sundaravalli Narayanaswami

Programme Faculty