Digital Marketing: Business Models, Processes and Technology (DMBPT) Batch 1

Start Date: Feb 28, 2024 End Date: Jun 18, 2024
Last Date for Application: February 15, 2024
Programme Fee: 275000 INR

Plus, GST

Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhance services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in digital marketing domain. The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context.


Course Duration:  Spread over 3 to 4 months


Mode of Delivery: The online sessions will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad (Subject to government regulations)


Frequency: Once a week


Class Schedule: Every Friday 6:30 PM to 9:30 PM 


Evaluation Methodology: 

IIM Ahmedabad shall carry out the examination and evaluation required for certification. For more information, please refer the brochure.


Evaluation by: IIM Ahmedabad


Evaluation Mode: Evaluation may also include one or more of the following: 

Online Assessment/Case Study, Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation.



At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and fulfilment of attaining overall 80% attendance. For more information, please refer the brochure.


IIMA Alumni Status: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.


Service Provider: Jaro Education


Interested candidates may apply using the application link:

Or call on Mobile: +91 7506505142 for assistance or write to

  1. Provide participants the knowledge about emerging digital technologies and learning about their importance for marketing success,
  2. Enable participants to get an in-depth understanding of the manner in which digital has impacted all aspects of marketing starting from concept development, idea testing, product development, pricing, distribution and promotion,
  3. Discuss the new age promotion methods such as inbound marketing, paid advertising, social media marketing, web analytics, influencer marketing, application of technologies, like AI, etc.,
  4. Enable the participants to plan, create, execute, evaluate, and improve integrated digital marketing campaigns, and
  5. Developing an understanding of data-driven approaches to evaluate the performance of digital and social media campaigns.
  1. The principles of developing digital marketing strategy,
  2. Managing digital journeys of customers and design appropriate offerings,
  3. Optimizing digital and social media advertising strategy,
  4. Analysing data gathered using digital campaigns for insights, and
  5. Managing new age technologies for future growth

The majority of the programme will be based on the case method. Along with the case method, we would also use lectures, group exercises/ projects and presentations.

  • Senior and mid-career professionals including General Managers, Vice Presidents, and Sr. Vice Presidents, involved in crafting their company’s marketing strategy.
  • Traditional marketing or corporate communications professionals seeking to enhance their digital marketing skills or transition to the field will find value in this programme.
  • Executives looking to transition into digital marketing.

Faculty Chair

Sanjay Verma

Rajat Sharma

Programme Faculty