Strategic Legacy Management: Using History to Create Business Value
| Start Date: | Mar 17, 2025 | End Date: | Mar 19, 2025 |
| Last Date for Application: | March 3, 2025 | Last Date for Early Bird: | February 24, 2025 |
| Programme Fee: |
102000 INR Plus, GST |
Early Bird Fee: |
94860 INR Plus, GST |
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|
Pay Now |
All organizations have a legacy. Young or old, they are what they are because of the road they have travelled and the experiences they’ve amassed. In India, thousands of organizations are more than thirty years old, with many over fifty or even a hundred years old. Yet, most of them do not make use of this heritage. They don’t have an archive or systematic documentation of their past, let alone practices that enable leveraging their legacies. Which is unfortunate, since understanding and effectively utilising an organisation’s legacy can provide significant business and organizational advantages. Organizations of all types can use their legacy as a strategic asset, as it is where their uniqueness lies, setting them apart from the competition.
This programme is designed to address the unmet need of systematic business and institutional legacy management. It aims to harness the power of an organisation’s past to enhance the brand value, to strengthen employee connects and to manage transitions and risks in an ever-changing world. It will expose participants to ways in which organizational legacies can be documented, disseminated, and transformed into valuable assets that unlock new potential for growth.
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Enable firms and institutions to preserve their legacies
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Promote the value of having archives within organizations
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Effectively leverage organizational legacies for internal and external stakeholders
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Utilize ‘history marketing’ as a tool for impactful marketing and communications
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Use organizational history as a catalyst for understanding the present and making more informed decisions for the future
Module 1: The Business Value of Legacy
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Connecting with internal and external stakeholders
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History Marketing
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Brand building
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Social Media Strategy
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Storytelling and effective communication
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Using history as a tool for leadership
Module 2: Building and Working with Archives
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Understanding historical material
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Physical & Digital Archives Management
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Knowledge Management
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Oral History Techniques
Module 3: Putting it into practice: Different strokes for different folks
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Family History
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Corporate History
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Institutional History
Beyond the classroom
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Visit to Gandhi Ashram
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IIMA Archives Tour
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Louis Kahn IIMA Campus Tour
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Meal at the House of MG Heritage Building
The programme features interactive lectures and presentations, complemented by immersive field visits, all led by experienced faculty.
This programme is ideal for individuals at any organizational level who are interested in advancing the cause of ‘organizational legacy’ within their institutions. It is especially suited for:
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Corporate Affairs and Strategy Professionals
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Marketing, Communications, and Human Resources leaders
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Archivists, Museum, Heritage and Tourism Professionals
There are no minimum educational or age requirements.
