The programme focuses on addressing finance and marketing-related challenges in early-stage startups. New ventures typically start with limitations in resources, networks, and prior knowledge on market opportunities. These limitations introduce significant ‘unknowns’ to their growth strategy. Thus, conventional tools of financial and marketing analyses are rendered ineffective. The programme will introduce participants to emergent business models, critical analysis of these models and innovative marketing approaches for new ventures in digital and non-digital domains. In the process, they will also develop an ability to analyze firms in various industries.

a.    Developing an entrepreneurial mindset
b.    Evaluating new market opportunities
c.    Managing cash burn
d.    Comparing business models
e.    Evaluating financial returns
f.    Addressing partnership issues
g.    Incentives and risk management
h.    Internal controls and governance
i.    Growth, scaling, and cash flow
j.    Valuation
k.    Go-to-market strategy
l.    Customer acquisition strategy
m.    Branding
n.    Managing startup teams

- How should you identify and evaluate opportunities for growth in the market? 
- How can you translate customer insight into a brand that stands out and scales?
- What is product-market alignment? How can you achieve it?
- What are the tools and metrics to assess the marketing and financial performance of new ventures?
- How can you design organizational processes and culture that set you up for growth?
- What objectives should you set and key results should you track to achieve sustainable growth?