Innovation, Corporate Strategy And Competitive Performance
| Start Date: | Nov 24, 2025 | End Date: | Nov 29, 2025 |
| Last Date for Application: | November 10, 2025 | Last Date for Early Bird: | November 3, 2025 |
| Programme Fee: |
225000 INR Plus, GST |
Early Bird Fee: |
209250 INR Plus, GST |
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Pay Now |
Innovation is widely recognised as a cornerstone of growth strategies across businesses. It aids businesses in both linear and non-linear growth, empowering them to grow and disrupt markets. In today’s rapidly changing world, where businesses face relentless pressure from economic challenges and intensifying competition, many organisations find that their approaches to managing innovations lack structure. Additionally, business leaders are increasingly focused on scaling digital initiatives and artificial intelligence tools to anticipate risk and make futuristic decisions in a comprehensive way. As a result, it becomes imperative that organisations have a system in place to continuously innovate across their products, processes and business models for sustaining and expanding revenue streams.
The programme - Innovation, Corporate Strategy and Competitive Performance - is designed to equip senior executives with the frameworks, methodologies and skills needed to anticipate, adapt and lead in rapidly changing environments. Participants will learn how to strategically manage and sustain innovation using proven approaches that directly enhance corporate performance. Over the course of six days, they will explore how leading companies successfully integrate innovation at both the product and business levels. The programme will also cover strategies to align with market shifts and technological advancements, reshape internal capabilities for structured change, evaluate disruptive technologies, and develop a unified approach to innovation, continuous learning and improvement.
Through case study analysis, supplementary readings, and sharing of cutting-edge research, executives will gain fresh insights into product development, organisational learning, and value creation. Class exercises will help them translate theoretical concepts into actionable tools for managing risks, fostering innovation, and positioning their organisations for long-term success.
For more information or any questions, contact Mr. Abhishek Maurya: abhishek-exed@iima.ac.in | +91 99090 38771
The programme’s objective is to help participants in comprehending innovation and related concepts, and how it can be integrated with business models, corporate strategy, people issues and technological disruptions across different industries.
(1) Understanding Innovation:
- Define the concept of innovation, demystify common myths, and outline the innovation process, from idea generation to successful implementation.
- Identify common sources of resistance and explore effective strategies to overcome them.
(2) Creating Value through Innovation:
- Distinguish between disruptive and sustaining innovations (frugal innovation) and understand their distinct roles in value creation and enhancement.
- Leverage AI driven insights for identifying opportunities and needs, decision-making processes, and making strategic choices aligned with business objectives.
- Explore the critical role of competition, networking, and cross-functional collaboration (acquisitions, alliances and organisational renewal) in promoting innovation and driving organisational learning.
(3) Innovation in Corporate Strategy:
- Learn how to seamlessly integrate innovation into corporate strategy to achieve long-term competitive advantage, leveraging disruptive trends and open-source innovation.
- Explore the role of leadership in fostering a culture of innovation and addressing gaps in current practices to improve overall organisational performance.
Case discussion, panel discussion, role-play, and experience sharing.
Presidents, Vice-Presidents, and General Managers from large and medium-sized organizations who are involved in innovation, strategy, and overall organizational performance. Organizations would benefit more from the programme if they sponsor a team of top and senior executives.
