Strategic Legacy Management: Using History to Create Business Value
| Start Date: | Jan 19, 2026 | End Date: | Jan 21, 2026 |
| Last Date for Application: | January 5, 2026 | Last Date for Early Bird: | December 29, 2025 |
| Programme Fee: |
102000 INR Plus, GST |
Early Bird Fee: |
94860 INR Plus, GST |
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|
Pay Now |
All organisations carry a legacy. Young or old, they are what they are because of the road they have travelled and the experiences they’ve amassed. In India, thousands of organisations are more than thirty years old, with many over fifty or even a hundred years old. Yet, most do not actively engage with their heritage. They don’t have an archive or a systematic documentation of their past, let alone practices that enable them to leverage their legacy as a strategic resource. This is unfortunate, since an organisation’s legacy can provide significant business and organisational advantages. Organisations of all kinds can use their legacy as a strategic asset, as it is where their uniqueness lies, setting them apart from the competition.
This programme is designed to address the unmet need of systematic business and institutional legacy management. It aims at harnessing the power of an organisation’s past to enhance brand value, strengthen employee connects and manage transitions and risks in an ever-changing world. Participants will be exposed to frameworks and practices for documenting, disseminating and transforming organisational legacies into valuable assets that unlock new potential for growth.
For more information or any questions, contact Ms. Suman Verma: suman-exed@iima.ac.in | +91 92277 93191
- Enable firms and institutions to preserve and nurture their legacies.
- Create and promote the value of having archives within organisations as vital resources.
- Leverage organisational legacies effectively for both internal and external stakeholders.
- Utilise ‘history marketing’ as a powerful tool for marketing and communications
- Use organisational history as a catalyst for understanding the present and making more informed decisions for the future.
Module 1: The Business Value of Legacy
- Using history as a lens for leadership
- History marketing and brand building
- Connecting with internal and external stakeholders
- Storytelling and effective communication
- Social media strategy
Module 2: Building and Working with Archives
- Understanding and curating historical material
- Physical and digital archives management
- Knowledge management
- Oral history techniques
Module 3: Putting it into Practice: Different Strokes for Different Folks
- Family history
- Corporate history
- Institutional history
Beyond the Classroom
- Visit to Gandhi Ashram
- Tour of the IIMA Archives
- Walk through the iconic Louis Kahn IIMA Campus
- Heritage dining at the House of MG
The programme features interactive lectures and presentations, complemented by immersive field visits, all led by experienced faculty. The programme will also include lectures by industry experts from India and Sweden.
This programme is ideal for individuals at any organisational level who are interested in advancing the cause of ‘organisational legacy’ within their institutions. It is especially suited for:
- Corporate Affairs and Strategy Professionals
- Marketing, Communications and Human Resources Leaders
- Archivists, Museum, Heritage and Tourism Professionals
There are no minimum educational or age requirements.
