Strategic Pricing Architecture for Profitable Growth
| Start Date: | Jun 15, 2026 | End Date: | Jun 17, 2026 |
| Last Date for Application: | June 1, 2026 | Last Date for Early Bird: | May 25, 2026 |
| Programme Fee: |
96000 INR Plus, GST |
Early Bird Fee: |
89280 INR Plus, GST |
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Pay Now |
Pricing is one of the most powerful levers for driving profitability, yet it is often underutilized or applied without strategic rigor in many organizations. In today’s environment—marked by evolving customer expectations, intensifying competition, digital business models, and increasing cost pressures—executives must master both the strategic and tactical dimensions of pricing.
This executive education programme is designed to equip decision-makers with the robust frameworks, analytical tools, and behavioral insights required to make more informed and confident pricing decisions.
The programme provides a comprehensive exploration of pricing from multiple perspectives: customer value and willingness to pay, demand elasticity, cost structures, psychological triggers, bundling strategies, promotions, and competitive responses. It combines rigorous analytical techniques—such as pricing response models and activity-based costing—with behavioral insights into how consumers perceive and react to prices. Special emphasis is placed on digital pricing models, including dynamic and personalized pricing.
Through a blend of case discussions, conceptual sessions, and hands-on exercises, participants will learn to diagnose pricing challenges, develop value-based pricing strategies, and avoid common pitfalls such as price wars or cost-plus thinking. Real-world cases from industries such as consumer goods, digital platforms, industrial products, and services help translate ideas into practice.
This programme is ideally suited for mid- to senior-level professionals involved in marketing, sales, finance, and strategy, as well as entrepreneurs and product managers seeking to enhance their pricing capabilities. By the end of the course, participants will be equipped with actionable tools to design pricing strategies that enhance both customer value and business profitability.
- Understand the economic, behavioral, and strategic foundations of pricing
Grasp core concepts such as price elasticity, customer value perception, psychological pricing, and the impact of costs on pricing decisions. - Apply value-based pricing techniques
Learn to set prices based on customer willingness to pay and perceived benefits rather than simply cost or competitor benchmarks. - Use analytical tools to model and measure pricing outcomes
Develop competence in pricing response models, price sensitivity analysis, and customer profitability using real-world data. - Design pricing strategies for complex scenarios
Explore pricing mechanisms such as bundling, two-part tariffs, and promotions, and understand how to tailor these to product-market contexts. - Leverage digital pricing models and technologies
Understand how platforms, algorithms, and dynamic pricing work in digital business models. - Avoid common pricing pitfalls
Recognize and counteract issues such as price wars, over-discounting, and misalignment between pricing and customer value. - Make data-driven decisions in make-or-buy and outsourcing contexts
Use relevant cost analysis, activity-based costing, and contribution margin thinking to support strategic choices. - Translate pricing strategies into organizational outcomes
Align pricing decisions with business objectives, marketing strategy, and profitability goals.
- Measuring Demand and Price Sensitivity / Pricing Response Models: The Customer View of Value and Prices
- Value Pricing
- Value Pricing from Response Model
- Price Bundling
- Two-Part Tariff
- Psychological Aspects of Pricing
- The Psychology of Promotions
- Price Wars
- Digital Pricing
- Assessing Performance Using Costing Data - Relationship Between Costs, Volume and Profit
- Activity-Based Pricing and Customer Profitability
- Relevant Costs for Alternative Choice Decisions Make Versus Outsourcing Decisions
This programme is ideally suited for:
- Mid- to senior-level professionals in Marketing, Sales, Finance, and Strategy
- Business Unit Heads and Profit Centre Managers
- Product Managers and Category Managers
- Entrepreneurs and Founders
- Consultants advising on pricing and revenue strategy
Organizations seeking to strengthen pricing capabilities and improve margin performance will find this programme particularly valuable.
The programme will be delivered through a carefully designed blend of case study discussions, conceptual lectures, and hands-on exercises.
