Programmes
In the 1960s, Theodore Levitt highlighted the critical role of marketing in shaping experiences, laying the foundation for a shift in how businesses engage with customers. Decades later, in 1998, Pine and Gilmore introduced the concept of the Experience Economy, emphasizing that the future of commerce would be driven by immersive and memorable interactions rather than just products or services.
Today, this prediction has become reality. In a highly competitive marketplace, exceptional experiences are the key to customer loyalty, brand differentiation, and long-term success. Whether in hospitality, retail, entertainment, or luxury services, organizations that master the art of customer experience gain a strategic advantage.
However, the challenge lies in understanding what truly constitutes an experience. How does it differ across industries—such as dining in a fine restaurant versus enjoying a day at an amusement park? More importantly, how can marketers design and delivers delightful and memorable experience while ensuring sustained business growth?
The UAE stands as a global benchmark in this domain. Cities like Dubai and Abu Dhabi have transformed into experience-driven destinations, consciously innovating to offer increasingly immersive and sophisticated engagements. From world-class theme parks to luxury shopping experiences, they epitomize how businesses can create and successfully market unforgettable experiences to a global audience.
This programme is designed to equip leaders with the insights and strategies needed to craft, manage, and sustain unforgettable customer experiences. Grounded in cutting-edge research and real-world case studies, it provides actionable insights to empower participants with practical strategies for creating remarkable customer experiences.
For more information or any questions, contact Abhishek Maurya: abhishek-exed@iima.ac.in | +91 99090 38771
This programme equips business leaders, marketing professionals, and operations managers with the skills to design, manage, and optimize world-class customer experiences. Participants will:
Module1: Understanding Customers and the Experience Economy
Explore the foundations of customer expectations, perceptions, and behaviour in the context of experience-driven businesses.
Module 2: Designing the Elements of a Delightful Experience
Learn the key components of crafting engaging and memorable customer interactions across different industries.
Module 3: Branding, Pricing, and Monetizing Experiences
Understand how to effectively brand and price experiences for maximum customer value and business profitability.
Module 4: Sustaining and Enhancing Experiences Over Time
Discover strategies to maintain, innovate, and scale memorable customer experiences for long-term success.
The programme employs an engaging mix of case studies, interactive lectures and hands-on activities.
This programme is ideal for:
In the 1960s, Theodore Levitt highlighted the critical role of marketing in shaping experiences, laying the foundation for a shift in how businesses engage with customers. Decades later, in 1998, Pine and Gilmore introduced the concept of the Experience Economy, emphasizing that the future of commerce would be driven by immersive and memorable interactions rather than just products or services.
Today, this prediction has become reality. In a highly competitive marketplace, exceptional experiences are the key to customer loyalty, brand differentiation, and long-term success. Whether in hospitality, retail, entertainment, or luxury services, organizations that master the art of customer experience gain a strategic advantage.
However, the challenge lies in understanding what truly constitutes an experience. How does it differ across industries—such as dining in a fine restaurant versus enjoying a day at an amusement park? More importantly, how can marketers design and delivers delightful and memorable experience while ensuring sustained business growth?
The UAE stands as a global benchmark in this domain. Cities like Dubai and Abu Dhabi have transformed into experience-driven destinations, consciously innovating to offer increasingly immersive and sophisticated engagements. From world-class theme parks to luxury shopping experiences, they epitomize how businesses can create and successfully market unforgettable experiences to a global audience.
This programme is designed to equip leaders with the insights and strategies needed to craft, manage, and sustain unforgettable customer experiences. Grounded in cutting-edge research and real-world case studies, it provides actionable insights to empower participants with practical strategies for creating remarkable customer experiences.
For more information or any questions, contact Abhishek Maurya: abhishek-exed@iima.ac.in | +91 99090 38771
This programme equips business leaders, marketing professionals, and operations managers with the skills to design, manage, and optimize world-class customer experiences. Participants will:
Module1: Understanding Customers and the Experience Economy
Explore the foundations of customer expectations, perceptions, and behaviour in the context of experience-driven businesses.
Module 2: Designing the Elements of a Delightful Experience
Learn the key components of crafting engaging and memorable customer interactions across different industries.
Module 3: Branding, Pricing, and Monetizing Experiences
Understand how to effectively brand and price experiences for maximum customer value and business profitability.
Module 4: Sustaining and Enhancing Experiences Over Time
Discover strategies to maintain, innovate, and scale memorable customer experiences for long-term success.
The programme employs an engaging mix of case studies, interactive lectures and hands-on activities.
This programme is ideal for:
Dates
21 Apr 2025
to
23 Apr 2025
Duration
3 Days
Programme
Fees
INR 1,20,000
Plus 18% GST
Application Deadline
07 Apr 2025
Early Bird
Fees
INR 1,11,600
Plus 18% GST
Early Bird Deadline
31 Mar 2025
Registration closed