Digital Marketing: Business Models, Processes and Technologies - Batch 02 (DMBPT-BL02)
Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhance services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in digital marketing domain. The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context.
Course Duration: Spread over 4 to 5 months
Mode of Delivery: The online sessions will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad (Subject to government regulations)
Frequency: Once a week
Class Schedule: Every Saturday 6:30 PM to 9:30 PM
Evaluation Methodology:
IIM Ahmedabad shall carry out the examination and evaluation required for certification. For more information, please refer the brochure.
Evaluation by: IIM Ahmedabad
Evaluation Mode: Evaluation may also include one or more of the following:
Online Assessment/Case Study, Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation.
Certification:
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and fulfilment of attaining overall 80% attendance. For more information, please refer the brochure.
IIMA Alumni Status: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.
Service Provider: Jaro Education
HOW TO APPLY
Interested candidates may apply using the application link:
https://enrollment.jaroeducation.com/online/student_register
Or call on Mobile: +91 7506505142 for assistance or write to inquiry-blp@iima.ac.in
- Provide participants the knowledge about emerging digital technologies and learning about their importance for marketing success,
- Enable participants to get an in-depth understanding of the manner in which digital has impacted all aspects of marketing starting from concept development, idea testing, product development, pricing, distribution and promotion,
- Discuss the new age promotion methods such as inbound marketing, paid advertising, social media marketing, web analytics, influencer marketing, application of technologies, like AI, etc.,
- Enable the participants to plan, create, execute, evaluate, and improve integrated digital marketing campaigns, and
- Developing an understanding of data-driven approaches to evaluate the performance of digital and social media campaigns.
- Optimizing organic digital marketing campaigns
- Managing Customer Behaviour in digital domain
- Online Business Models, Advertising and Experimentation
- Social Media Campaigns, Influencer marketing and Analytics
- New technologies and digital marketing
- Digital Analytics
- Omnichannel Marketing Integration
- Marketing Technology
- Generative AI in Digital Marketing
The majority of the programme will be based on the case method. Along with the case method, we would also use lectures, group exercises/ projects and presentations.
- Senior and mid-career professionals including General Managers, Vice Presidents, and Sr. Vice Presidents, involved in crafting their company’s marketing strategy.
- Traditional marketing or corporate communications professionals seeking to enhance their digital marketing skills or transition to the field will find value in this programme.
- Senior executives in the marketing domain or looking to transition into digital marketing.
