Creating Entrepreneurial Organisations

Objectives

• Develop an understanding of the corporate venturing process and how some firms have managed to embed it.
• Realise the importance of key variables (innovation, pro-activeness and risk taking) involved in corporate entrepreneurship.
• Appreciate the many models of corporate entrepreneurship and connect those that fit with your own organisation.
• Facilitate an environment where intelligent failure is not only tolerated but encouraged.
• Engage with concepts like the lean start-up, open innovation and design thinking.

Programme Highlights

Programme Highlights

• What, why, how of corporate entrepreneurship?
• Role of design thinking
• Learn start-up and agile manufacturing
• Nurturing and embedding an entrepreneurial mindset in large companies
• Measuring a firm’s environment for corporate entrepreneurship

Major Strengths of the Programme

• A cohort of participants from different industries to learn best corporate entrepreneurship practices and intrapreneurship models
• Faculty with research and teaching expertise related to individual and firm level entrepreneurship 
• IIMA's experience of incubating start-ups at the CIIE (Centre for Innovation, Incubation and Entrepreneurship)
• Strong contextualization of cases and readings
• Provide the analytics, models and tools required to foster entrepreneurship within the firm

Pedagogy

The programme will use a mix of pedagogies, such as:

• Case studies
• Simulation
• Lectures
• Group projects
• Role play

For Whom

The programme is designed for senior executives who have a role and responsibility in establishing and managing ventures within an existing organization; who are charged with creating a start-up environment to nurture embryonic businesses within organisations or envisage themselves occupying either of these roles in the future.