Programmes
Information Technology (IT), today, is ubiquitous in all organization. Without IT, most of the businesses will come to standstill. Therefore, in current times, the role of IT managers is crucial and critical in successfully managing the organizations. However, even the senior IT managers do not get the stature and respect they deserve in organizations. One of the prime reasons for the same is that IT managers are unable to align themselves with strategy and other functional areas of business. It is perceived that IT managers are very much inward looking focusing on technology rather than business.
This perceived (any often real) gap arises because of lack of formal training in management, which restricts their ability to understand functions of business and its integrated nature. For example, as a part of procurement team they have to understand the entire procurement process, to evaluate benefits of technology investments they have to understand the concepts of finance, to ensure that the technology delivers value to the customer they have to understand marketing, to understand the way business is delivering value to the customers they have to understand strategy, to ensure that technology changes are accepted by the people they have to understand behaviour and change management. It is important that IT managers, especially those who come from engineering or computer science or technical backgrounds understand the business and become integrated part of the scene. This programme has been designed keeping the same into consideration.
Course Duration: Spread over six months
Mode of Delivery: The programme will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad.
Frequency: Once a week
Class Schedule: Every Sunday 6:30 PM to 9:30 PM
Evaluation Methodology:
IIM Ahmedabad shall carry out the examination and evaluation required for certification. For more information, please refer the brochure.
Evaluation by: IIM Ahmedabad
Evaluation Mode: Evaluation may also include one or more of the following:
Online Assessment/Case Study, Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation.
Certification:
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and fulfilment of attaining overall 80% attendance.
IIMA Alumni Status:
IIMA Alumni Association: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.
Selection: Selections will be based on evaluation of individual profile & Statement of Purpose (SoP)
Service Provider: Jaro Education
HOW TO APPLY
Interested candidates may apply using the application link:
https://enrollment.jaroeducation.com/online/student_register
Or call on Mobile: +91 7506505142 for assistance.
Contact details (from IIMA): Phone: +91-79-7152 6300; or write to inquiry-blp@iima.ac.in
The objective of the programme is to provide participants the knowledge about the principles of management and develop competencies to understand:
1. The market and the customers
2. Financial and managerial aspects of IT projects and technology
3. Managing people and provide leadership
4. Managing technology enabled change
5. Merging digital technologies and learning about their importance for marketing success
Overall, they should be able to participate in strategic discussions and decisions of the organization and actively contribute to the success of the same.
The programme will cover concepts related to the domains of digital marketing, answering some of the following topics:
The course will use case studies, lectures, published works of the faculty chair, and discussion exercises (hands-on, if required) to deliver the content.
Information Technology (IT), today, is ubiquitous in all organization. Without IT, most of the businesses will come to standstill. Therefore, in current times, the role of IT managers is crucial and critical in successfully managing the organizations. However, even the senior IT managers do not get the stature and respect they deserve in organizations. One of the prime reasons for the same is that IT managers are unable to align themselves with strategy and other functional areas of business. It is perceived that IT managers are very much inward looking focusing on technology rather than business.
This perceived (any often real) gap arises because of lack of formal training in management, which restricts their ability to understand functions of business and its integrated nature. For example, as a part of procurement team they have to understand the entire procurement process, to evaluate benefits of technology investments they have to understand the concepts of finance, to ensure that the technology delivers value to the customer they have to understand marketing, to understand the way business is delivering value to the customers they have to understand strategy, to ensure that technology changes are accepted by the people they have to understand behaviour and change management. It is important that IT managers, especially those who come from engineering or computer science or technical backgrounds understand the business and become integrated part of the scene. This programme has been designed keeping the same into consideration.
Course Duration: Spread over six months
Mode of Delivery: The programme will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad.
Frequency: Once a week
Class Schedule: Every Sunday 6:30 PM to 9:30 PM
Evaluation Methodology:
IIM Ahmedabad shall carry out the examination and evaluation required for certification. For more information, please refer the brochure.
Evaluation by: IIM Ahmedabad
Evaluation Mode: Evaluation may also include one or more of the following:
Online Assessment/Case Study, Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation.
Certification:
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and fulfilment of attaining overall 80% attendance.
IIMA Alumni Status:
IIMA Alumni Association: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.
Selection: Selections will be based on evaluation of individual profile & Statement of Purpose (SoP)
Service Provider: Jaro Education
HOW TO APPLY
Interested candidates may apply using the application link:
https://enrollment.jaroeducation.com/online/student_register
Or call on Mobile: +91 7506505142 for assistance.
Contact details (from IIMA): Phone: +91-79-7152 6300; or write to inquiry-blp@iima.ac.in
The objective of the programme is to provide participants the knowledge about the principles of management and develop competencies to understand:
1. The market and the customers
2. Financial and managerial aspects of IT projects and technology
3. Managing people and provide leadership
4. Managing technology enabled change
5. Merging digital technologies and learning about their importance for marketing success
Overall, they should be able to participate in strategic discussions and decisions of the organization and actively contribute to the success of the same.
The programme will cover concepts related to the domains of digital marketing, answering some of the following topics:
The course will use case studies, lectures, published works of the faculty chair, and discussion exercises (hands-on, if required) to deliver the content.
Dates
10 May 2025
to
11 Dec 2025
Duration
216 Days
Programme
Fees
INR 4,00,000
Plus 18% GST
Application Deadline
26 Apr 2025
Registration closed